Attracting traffic is a problem that every company is thinking about. Then paper packaging printing is undoubtedly a very good method, so today I will tell you how to quickly attract customers' attention through packaging printing.

To create a unique style and personality in packaging design, graphics are a very important way of expression. It acts as a salesman, conveying the contents of the packaging to consumers through the visual effect, and has a strong visual impact. Can attract the attention of consumers, thereby generating a desire to buy.

Factors that determine packaging graphics

01

The packaging graphics and the packaging contents are closely related

Packaging graphics can be classified into three types: concrete graphics, semi-representative graphics and abstract graphics. It is closely related to the package contents, so that it can fully convey the characteristics of the product, otherwise it will not have any meaning and cannot be reminiscent. For anything, you can't expect any effect from it, that would be a big mistake for packaging designers. In general, if the product is more physiological, such as eating and drinking, it is more important to use concrete graphics; if the product is more psychological, it mostly uses abstract or semi-representative graphics.

02

The packaging graphics are related to the age, gender, and education level of the object of the appeal

The packaging graphics are related to the object of appeal, especially if they are under 30 years old. When designing product packaging graphics, it should be grasped so that the designed packaging graphics can be recognized by the object of appeal, so as to achieve the purpose of demand.

a, age group

Under 12 years old: This age group is a child, and tends to be subjective in recognizing pictures and expressing pictures. For example, they are extremely fond of cartoon-like characters, semi-representative graphics, and those full of dynamic and interesting graphics, which are in line with children's innocent psychological characteristics.

13-19 years old: This age group is the period of adolescence, they are full of fantasy, imitating, and they like idol-like, dream-like and more styled packaging graphics.

20-29 years old: Young people after 20 years old have matured their physical development. The characteristics of gender differences are also particularly significant. Began to pay attention to the sense of value and authority, and most of them are already in the employment stage, and have strong judgment. They are acceptable to packaging graphics in different forms, but still have a fresh sense of abstract graphics.

30-49 years old: Most people in this age group have established families and established businesses. Due to the influence of life, occupation, economy, society and other factors, their thinking is more realistic, and they have a strong concept of positioning. They like rational realism and mostly prefer concrete figures. .

b. Gender factors

Men are adventurous and full of ambitions to conquer others; women like gracefulness and stability. Therefore, men prefer illustrative, sci-fi, and new visual expressions in the form of packaging graphics. Women are more inclined to emotional needs, prefer concrete and beautiful forms of expression, as well as physical and psychological factors, which should also be considered.

C. Educational background

In the process of learning, education changes people's concepts and temperament, and at the same time changes the criteria for judging knowledge. Due to different levels of education, there are great differences in preferences for packaging expressions. People with higher education are more likely to accept abstract graphics; those with less education prefer to choose realistic and concrete graphics that are easy to distinguish.

Representation of packaging graphics

In packaging design, there are mainly the following forms of packaging graphics, which should be used flexibly in packaging design.

01

Product reproduction

Product reproduction can enable consumers to directly understand the contents of the package in order to produce visual impact and desired effects, usually using concrete graphics or realistic photographic graphics. Such as food packaging, in order to reflect the taste of food, food photos are often printed on the product packaging, in order to deepen the consumer's vivid impression and generate the desire to buy.

02

Product association

"Sentiment by touching the scene" refers to things that evoke similar life experiences and thoughts and feelings. It uses feelings as a medium to move from this thing to another, thinking from the appearance of one thing to the appearance of another. Under normal circumstances, it is mainly from the appearance characteristics of the product, the effect characteristics of the product after use, the static and use state of the product, the composition of the product and the packaged ingredients, the source of the product, the story and history of the product, the characteristics of the place of production, and national customs Design packaging graphics in other aspects to describe the connotation of the product, so that people can think of the contents of the packaging after seeing the graphics.

03

Symbol of the product

The excellent packaging design is likable and praiseworthy, and people can't help but want to buy. This compelling factor is the symbolic effect exuded by the packaging. The function of symbol is to suggest. Although it does not convey ideas directly or concretely, the function of suggestion is powerful and sometimes exceeds concrete expression. For example, in the coffee packaging design, a steaming packaging graphic symbolizes the aroma of coffee, and also symbolizes that young men and women are indispensable beverages in dating and dating to attract consumers.

04

Use brand or trademark to make graphics

Using brands or trademarks as product packaging graphics can highlight the brand and enhance the credibility of product quality. Many shopping bags and cigarette packaging designs mostly use this form of packaging graphics.

05

Product highlight

The so-called contrast is to show the opposite of things very prominently, so as to make the product image more distinct, strong and prominent.

06

How to use the product

Generally, consumers don't know much about the characteristics of new products, which requires artificial methods to explain them in various ways. But the method is to work hard on packaging, using packaging graphics to express the way the product is used; to increase the persuasiveness of the product, and thus arouse the interest of consumers. For example, the instant noodle package is printed with photos of the brewing process or usage method, so that consumers can understand the characteristics of the product in advance.

In packaging design, packaging graphics cannot be isolated separately, but should work closely with the overall layout to make the overall visual design tend to establish a unique style.

Design of export packaging

For the packaging design of export commodities, suitable packaging graphics should be selected according to the preferences and taboos of graphics in all countries in the world.

In export packaging, cases of imported goods being detained by the local customs or rejected by local consumers because the packaging graphics violate the taboo of the importing country. Therefore, it is very important to understand the taboo of import on packaging graphics in the packaging design of export products.

Different types of packaging graphics have different preferences and taboos:

Islam forbids the graphics of pigs, six-pointed stars, crosses, female human bodies, and thumbs up as packaging graphics, and likes five-pointed stars and crescent graphics;

The Japanese think lotus flowers are inauspicious, foxes are cunning and greedy, and the 16-petal chrysanthemum pattern used on the Japanese royal crest is not suitable for packaging. They like circles and cherry blossom patterns;

The British compare goats to unscrupulous men, and regard roosters as indecent objects, and elephants as useless objects that are boring. They cannot be used as packaging graphics, but like shields and oak trees;

Singapore is world-famous as the country of the lion city and likes lion graphics;

The image of the dog is taboo in Thailand, Afghanistan, and North Africa Islam;

The French believe that walnuts are not auspicious, and the spades are a symbol of funeral;

Guangzhou Minglai Packaging is specializing in printing all kind of unique packaging design. Special treatment like gold foil hot stamping, embossing/debossing, spot UV coating, etc. Feel free to contact us for your special packaging requirements.